Hologram Is Bringing PFPs to Life, Most Recently The Deadfellaz Community
Through real-time tracking that lets you be your PFP on any streaming or video platform.
Hologram, which describes itself as “The Self-Expression Company,” is bringing NFTs to life. By its simplest explanation, the company does this by using software that tracks anchor points from the face, body, and hands and uses the data to create real-time mapping.
This allows users to become their PFP in any type of video streaming environment — the beta also includes voice anonymization as well. In addition to utilizing existing NFTs, the platform also includes the ability to create one-of-one avatars, wearables, emotes, effects, and more with just a few clicks. These assets are all stored as NFTs and are owned by the creator, meaning they can be bought, sold, or traded.
Recent Funding
The platform has gained lots of attention from various communities and also recently closed a seed funding round of over $6 million USD led by Polychain.
With the funding, Hologram intends to build “the next evolution of static usernames and PFPs as digital identity,” and “unlock entirely new ways of expression & storytelling for any online community while empowering artists and fashion brands to create utility at scale,” according to a recent statement from the platform.
Hologram is excited to announce that we’ve raised $6.5M in seed funding led by @polychain to build the self-expression engine for the open metaverse! pic.twitter.com/OpJwgAjBTj
— Hologram (@HologramLabs) July 14, 2022
Projects Using Hologram
At the time of writing, there are over nine different NFT communities already using the beta version of the software, with more said to be on the way. Some of the most well-known include Cool Cats, Galverse, and most recently Deadfellaz.
We are excited to be partnering with pioneering NFT communities such as @Deadfellaz, @coolcatsnft, @crypto_coven, @galverseNFT, @TheIdolsNFT, @froyoverse, @AnataNFT, @miladymaker, @ZigguratsNFT, and many more to make this a reality very soon. pic.twitter.com/KuvxOTc222
— Hologram (@HologramLabs) July 14, 2022
All eyes on @Deadfellaz ?
Final eye tests with @HologramLabs pic.twitter.com/JidsQdsDAZ— Deadfellaz (@Deadfellaz) October 5, 2022
Through partnering with Hologram, these NFT brands are instantly giving utility to their communities — allowing them to use their digital assets for anything from online conferencing to game streaming. Opening up more opportunities for individuals to show their creativity and express their true selves.
Anonymity vs Pseudonymity
“Quite often, the words are used interchangeably but they aren’t quite the same,” shared Bernardo, the Co-Founder of SHILLR, Hologram’s growth agency partner.
He went on to add that being anonymous means no one knows who you are, whereas pseudonymity is the impression of being anonymous, but oftentimes with a consistent digital identity be it a profile picture or name used across platforms. He explains that there is still an intention to build a reputation behind the name and a form of identity is still associated.
One of the most prevalent examples of a pseudonymous identity can be found in gmoney, who recently showed up using similar software in an interview with Hypemoon.
— Hypemoon (@Hypemoon) August 25, 2022
Both concepts have become popular in the NFT space, and Hologram recently shared that its goal is to empower a new generation of creators through prioritizing security and anonymity.
It does this by ensuring that once the Hologram Virtual Camera or Chrome extension is activated, that the underlying website no longer has access to the original camera — removing chances of failure or compromise.
With the software picking up momentum and popularity amongst various PFP brands, you may likely see NFTs in more Zoom meetings, Twitch streams, and other virtual spaces.
Elsewhere in NFTs, Cool Cats turns to GameFi in a new partnership with Animoca Brands.
