The Lord of the Rings is bringing its magical worlds into the realm of Web3, through an NFT offering made possible by Warner Bros and content blockchain solutions startup Eluv.io.

Thursday, October 20, the two shared a trailer of the upcoming immersive collectibles, which are the first offering by the entertainment company’s latest venture, WB Movieverse.

Collectors of “The Lord of the Rings: The Fellowship of the Ring” (Extended Version) web3 movie experience tokens will be able to explore various film locations virtually, have access to hours of special features and commentary, exclusive image galleries, AR collectibles, and lastly the full-length feature film (Extended Edition) in 4K UHD.

Introducing a #Web3 Movie Experience that has never been seen before! LIVE tomorrow. Exclusively at https://t.co/F9PD5GqXdA ?️ pic.twitter.com/ZEjNwa9vun

— Warner Bros. NFT (@WarnerBrosNFT) October 20, 2022

Explore Immersive Worlds

Collectibles are offered in two main categories, the first is “Premiere Mystery Edition,” which is a 10,000-piece random mint made up of three different tokens — The Shire, Rivendell, and Mines of Moria, which are common, uncommon, and rare respectively.

Each offers unique location-based experiences and unlocks the full-length film, eight hours of special features and commentary, as well as location-specific AR collectibles.

The second category is “Premiere Epic Edition,” which is an ultra-rare mint of 999 tokens. This ultra-rare edition will unlock all three locations and includes all the same perks, as well as bonus image galleries not included in the others.

Nostalgia and the Future

For those that were around during the days of limited edition disc sets, this might feel a bit reminiscent or nostalgic. The concept is nothing new, but the depth of the experience and the means of delivery are.

Another benefit of the tokens is that the entire film will also be hosted and live on Eluv.io’s Ethereum-based blockchain, making ownership and the longevity of the collectible more secure — because if you did have one of those physical box sets from the early 2000s it’s likely the collectibles included are either lost or damaged by now.

Experimenting with immersive offerings like these may eventually lead to a new standard for collectibility in the cinematic world, with the user being able to interact with content to a degree that has not been possible before.

In other NFT news, brands want to scare away Web3 fears this Halloween with spooky activations.