Rolling Loud to Offer Lifetime Festival Access With NFTs
As well as trait-based utilities like access to VIP areas, nightclub venues, and more.
Rolling Loud recently shared more on its upcoming LoudPunx NFT collection, a trait-based utility-backed token that will grant holders lifetime access to its festivals as well as a host of other benefits.
— Rolling Loud (@RollingLoud) October 4, 2022
The character itself has been seen as a mascot and thematic expression of Rolling Loud for a long time — displayed as large inflatables that can often be seen around the grounds and entrance. This character will serve as the base design of the NFT, with various traits making some rarer than others.
Tariq Cherif, the Co-Founder of Rolling Loud, shared that each of the tokens will be unique, and has made it clear that the project will be PFP based and not just a standard set of passes all with the same artwork.
Taking a note out of the VeeFriends playbook perhaps, the utility of the tokens will be trait-based, meaning rare tokens will grant greater benefits to the holder and subsequently be worth more on the secondary market — providing a gamification aspect to the collection.
According to language on the LoudPunx site, every NFT will grant lifetime global access to Rolling Loud festivals. This includes locations like New York, Miami, Portugal, Thailand, and more.
In a tweet exchange with a fan of the festival, Cherif addressed concerns of secondary sell-off between festivals, hinting that there will be other utilities to keep holders engaged and rewarded. A few of the additional utilities that have been shared include access to premium merch, holder Discord community, exclusive digital content, and experiences, as well as privileged access to all future Rolling Loud projects.
The recently announced project has yet to share mint details and a roadmap but has said both are coming soon. In a recent tweet, the festival stated that “we created the largest hip hop music festival in web2 and we’re just getting started in web3.”
Elsewhere in the festival scene, Tomorrow and Magic Eden partnered to release an interactive NFT collection.