Ukraine Is Preserving Its Art and Culture via NFT Auction
Partnering with Binance for its “Art without Borders” NFT collection that brings 15 unique artworks from Ukraine’s Kharkiv Art Museum onto the blockchain in response to Russia’s invasion.
This week, Binance launched the “Art without Borders” NFT collection, which comprises of 15 unique artworks from Ukraine’s museum. Housed on the Binance NFT marketplace, Art without Borders will function as an auction, debuting the work from Ukraine’s most recognized artists including Albrecht Dürer, Georg Jacob Johann van Os, Ivan Aivazovsky, Simon de Vlieger, and more.
The NFT collection will serve as a fundraiser, with the collected funds from the auction going towards preserving the integrity of the Kharkiv Art Museum. Currently, the museum holds one of the oldest and most valuable art collections in Ukraine, with over 25,000 pieces of fine Ukrainian art.
The auction is currently live and will run for one week, offering three price tiers — bronze, silver, and gold.
“Today we are erasing borders and moving into the digital era. With the help of Web3 technologies, the collection of the Kharkiv Art Museum can be exhibited anywhere in the digital world. Masterpieces cared for by the museum will be able to help its development in such a difficult time,” said Oleksandr Honcharov, CEO of Honcharov Agency.
Instead of straightforwardly asking for fiat donations, the Kharkiv Art Museum has found a different way to foster Ukrainian support while providing exclusive art value and transparancy for charitable contributors.
Ukraine Turns To Web3’s Support
With the carried out Russian invasion in Ukraine, the country has continued to turn to to the evolving Web3 community in efforts to further support Ukraine’s defensive infrastructure in a seamless and safe manner.
NFT fundraising has also become a new method to engage with the Web3 space and attain a younger donor demographic – as seen with the Kharkiv Art Museum’s mission.
Three-quarters of the millennial generation considers themselves to be philanthropists, compared to less than half of the general population. With a majority of crypto and NFT holders resonating with the millennial age group today, organizations have found NFT fundraising to be an appealing and relevant way to create value and purpose for generating donations.
Partnering with Ukraine’s authorities, Fair.xyz collected nearly $1 million USD for the fighting country through what is to be considered the first government-backed NFTs. Through Fair.xyz’s blockchain infrastructure, Ukraine avoided more than 20 billion malicious attacks during the NFT sale.
In March, the Ukrainian government also launched the MetaHistory NFT Museum to keep a digital record of the warline and shed light on Ukraine’s identity and freedom.
In other NFT news, Steve Aoki joins Deadfellaz in unveiling an exclusive fashion capsule.