Claire Luxton, a British contemporary multi-disciplinary artist has partnered yet again with IHG’s InterContinental Hotels & Resorts. While this latest collaboration is the third installment from the artist, it also marks a first for both Luxton and the InterContinental due to its utilization of NFTs.

Together the two parties aspire to push the boundaries of luxury hospitality by offering an exclusive digital art collection that celebrates the InterContinental brand’s “pioneering, modern and worldly spirit.”

Calling all art aficionados! InterContinental Hotels & Resorts is proud to present a series of fully immersive experiences in collaboration with acclaimed British artist, Claire Luxton. Come and celebrate the joy of worldliness and the magic of travel: https://t.co/a7tRQ4ZiXb pic.twitter.com/Oy0iv6nVrT

— IHG (@IHGCorporate) May 20, 2022

Luxton is known for her photography, immersive installations, and poetry. Working from a rural studio based in East Sussex, the nature she is surrounded by can always be seen reflected in her work.

Her collaboration with InterContinental is no different, the collection is filled with a variety of colorful floral works, many featuring animals found in tropical environments. One particular work features a blue and yellow macaw and is meant to represent the first InterContinental hotel in Belém, Brazil.

At the time of writing, there are eleven days left to bid on the works via a dedicated site, with bids for the NFTs being accepted in the form of IHG “One Rewards” points. Points holders from hotels and resorts like Six Senses, Regent, Kimpton, Holiday Inn, and many more can bid on the works. Those who wish to own the works but that do not have points can sign up for an account and purchase points.

The ten limited works up for auction can also be viewed in an immersive online gallery free of charge, offering a wonderful experience for any fan of the artist or hotel group.

Those fortunate enough to bring in the winning bid will be granted a one-night stay at InterContinental Rome Ambasciatori Palace, which is slated to open in 2023. Another utility of the NFT is InterContinental “Ambassador” status, which will be granted for one year from the purchase date.

Aside from the utilities, owning Luxton’s first digital work will be a reward in and of itself. The artist’s work is collected internationally and has been shown around the globe, from London to Singapore.

“With a story to be told, enter an exploration and celebration of global travel. Through an immersive experience, I have specially curated to take you on a journey. At Park Lane and at InterContinental hotels in New York and Dubai, you can explore the rich worldly heritage of InterContinental through my artistic vision,” shared the artist.

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