Givenchy and (b).STROY Drop Contemporary Spring 2023 NFT Collection
That resonates beyond traditional fashion in partnership with the FELT Zine and the Aura Blockchain Consortium.
Following the contemporary take on streetwear fashion’s debut, Givenchy and BSTROY continued their collaboration with the release of limited edition NFTs in partnership with the online art collective, FELT Zine.
On November 18, six NFTs were unveiled, which are each individually pegged to the physical products contained in the capsule collection.
Web3 has become the crossroad between digital design, creative communities, and innovation within fashion. For the launch of the (b).STROY x Givenchy capsule collection, @MATTMWMS partnered with artist collective @FeltZine to create digital NFTs twins for selected products. pic.twitter.com/qgeFxJyWSD
— Givenchy (@givenchy) November 16, 2022
As the new capsule blends Givenchy’s Creative Director, Matthew Williams, and (b).STROY’s duo, Brick Owens and Dieter “Du” Grams’ love for fashion, with the belief that style should be accessible to all, the NFTs will be complimentarily gifted to any buyers of the physical collection.
The collection is also powered by Givenchy’s parent company, LVMH’s Aura Blockchain Consortium, which first launched in April 2021 with LVMH, Prada, and Cartier. Both OTB Group and Mercedes-Benz joined the Consortium after its April inception.
“Brick and Du share my vision of fashion as a space for experimentation and expressing personal style. Together, we are focused on creating streetwear that resonates beyond fashion and enters the realm of contemporary art on the street and in Web3, shared Williams.
Discover the NFTs minted for the Givenchy x (b).STROY collaboration, as imagined by @FeltZine, now available on Ethereum and facilitated by Aura Blockchain Consortium’s NFT solution and technology.
— Givenchy (@givenchy) November 19, 2022
In January, the Consortium launched its own cloud-based SaaS solution for luxury brands looking to integrate the blockchain into customer service, marketing, supply chain, and logistics. For over a year, Givenchy has actively leveraged its position in the luxury blockchain ecosystem.
Last November, Givenchy announced its very first foray into NFTs alongside 24-year-old artist, Chito. Together, they released a series of 15 NFTs based off Chito’s signature characters that were airbrushed onto Givenchy’s Spring/Summer 2022 apparel and accessories.
— Givenchy (@givenchy) November 19, 2021
In June 2021, Givenchy Parfum celebrated Pride Month in the metaverse with the launch of animated rainbow NFTs in partnership with the London gallery owner, Amar Singh and the Rewind artist collective. The NFT sale proceeds went to support the LGBTQ+ group, Le MAG Jeunes association.
— Rewind Collective (@rwdcollective) February 17, 2022
In other NFT news, GODA’s Hilma af Klint NFT art auction faces family complaints.