NFT

Ledger Market Officially Launches Its Artist Program

Breaking down a massive 20 ft by 10 ft AI artwork by Agoria into over 10,000 individual NFTs to be airdropped to pass holders.

NFT

Ledger Market Officially Launches Its Artist Program

Breaking down a massive 20 ft by 10 ft AI artwork by Agoria into over 10,000 individual NFTs to be airdropped to pass holders.

Ledger Market has announced that a token airdrop of work by Sébastien Devaud, better known as Agoria, will mark the official launch of its Artist Program series. According to the platform, the program is designed to act as an integrated opportunity for artists to release NFTs with the hardware and safety of Ledger behind them.

The inaugural drop features {Compend-AI} 2022 SX #1 in a new light, a massive 20.2 ft x 10 ft 300 DPI generative artwork, created by Agoria in collaboration with Johan Lescure. To make the work accessible to all Ledger Market Pass holders, the work is set to be minted into just over 10,000 pieces and designed to be collected in an innovative and interactive way.

“When Ledger Market started looking for the inaugural artist to collaborate with, we wanted to find an artist who had a substantial body of work and was embracing blockchain technologies within their current practice,” said Ledger’s VP of NFTs Parker Todd Brooks.

He added that “with an exploratory approach to creating art, an international exhibition history, and an impressive collector base, Agoria is well established in the traditional art world, and yet continues to push the boundaries of what NFTs and art can be in the future.”

Innovative and Interactive

First teased in October to be producing an exclusive generative artwork for Ledger Market, Agoria’s now-revealed drop takes things far beyond static jpegs and into a world of innovative and interactive collectibility.

Initially, the 10,082 512 px x 512 px NFTs will be airdropped to collectors, however, that’s not the end of the experience. There is an entire website, developed by Renaissance Web3 Agency and Ledger that works as a map of the massive original piece.

On this map, users can see various data about their specific token, where it sits on the broader piece, and collect additional pieces to combine and form larger more comprehensive examples of the work. High-resolution downloads will also be available on the site.

The experience is also gamified, with the collectors who have the most purchased “land” or the largest portion of the assets receiving a free print of their combined NFTs — a way for Ledger to add a physical component to an otherwise digital work.

Ledger shared that Agoria will hand pick the largest pieces and that holders who collect more than one NFT will be airdropped adjoining pieces for a consolidated piece of the puzzle.

“In fractionalizing art without complicated tools for concise ownership, [ L ] Market and Agoria are encouraging people to find each other, connect, trade, and grow, without complex barriers to entry,” wrote the brand in a press release.

Biological Generative Art

What makes Agoria’s work so unique and significant is his various approaches to creating and his vast experience in the world of art, music, and science.

The artist is also an electronic music producer and has released five albums through major record labels like Universal Music, Virgin, and independent Pias. Agoria is considered to be one of the earliest contributors to the French electronic music scene, with the creation of his label Sapiens.

Agoria has also made a name for himself in the art scene after being deeply involved in it for years. He’s done so by combining art, music, and science by collaborating with renowned biologists, neuroscientists, and philosophers.

The artist’s works, which have now traveled the world via Web3 and physical global exhibitions, are defined under the category of “Biological Generative Art.”

“I am an admirer of AI & creative coding. This element of preset conditions that can generate unexpected outcomes is fascinating to say the least. And to me living beings by their essence and adaptive nature are the best example of Generative Art,” shared Agoria in a tweet explaining biological generative art.

He added that “by collaborating with biologists, physicists, and coders, I am trying to shed light on the invisible beauty that lives within each and every one of us as well as the living surrounding us.

The artist stated that “biogen art tries to question what’s going to remain from the dominant culture that we are constantly sold,” to which he concludes “probably not much except us, the living beings.”

Safest Way to Collect?

“Demonstrating Ledger’s commitment to verification over blatant trust, this drop exemplifies the importance of hardware and software that prevents scams, providing peace of mind for a truly enjoyable experience for both artists and collectors,” wrote Ledger.

Having been in the digital asset security scene for over eight years now, Ledger continues to be a leader in providing solutions to individuals, artists, and enterprises alike.

Now through its Ledger Market offering, Web3 enthusiasts can join a close-knit community and collect with peace of mind, knowing their assets are secured via their cold storage devices — which seamlessly interact with the NFT marketplace through Ledger Live.

At the time of writing, 20% of global crypto assets are secured by Ledger, along with 10s of billions for brands and financial institutions with $0 compromised or mismanaged via Ledger Enterprise Vault.

Aside from its leading security offerings, Ledger is also leading the way in creative collaborations and continues to provide airdrops and exclusive opportunities to its pass holders — as it looks to provide safe, enjoyable, and exciting experiences to Web3 participants.

In other news, Instagram’s NFT pursuit soars with Vinnie Hager’s sell-out drop.

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