NFT

Porsche Launches Interactive NFT Collection at Miami Art Basel

Porsche is the latest car brand to embrace the blockchain. The automaker has been exploring the use of blockchain technology for some time now, and it’s now ready to launch a digital asset collection.

NFT

Porsche Launches Interactive NFT Collection at Miami Art Basel

Porsche is the latest car brand to embrace the blockchain. The automaker has been exploring the use of blockchain technology for some time now, and it’s now ready to launch a digital asset collection.

Many businesses and industries continue to explore the world of NFTs and blockchain technology. Automobiles and car manufacturers are no exception.

Porsche, one of the most prominent car brands in the world, has a history that dates back to 1931 when Ferdinand Porsche founded the company. The first model that Porsche released to the public was a car called the Type 36—a two-door, two-seat sports car that was introduced in 1936 and it was built on the belief that motor cars should be designed and produced in-house rather than relying on third-party suppliers and distributors.

Since then, Porsche has continued to make iconic vehicles like the 911 and the Cayenne SUV, which are now some of the most recognizable cars on the road, and is now entering the Metaverse and virtual space at full speed.

Porsche is underscoring its position as an iconic brand with a new virtual brand presentation and exploring NFTs through a new collection of digital assets, which includes cars and parts from it’s history that have become cultural icons and trendsetters over time. The car manufacturer aims to use blockchain technology and integrate the tech into existing and future processes and solutions.

“The NFT artworks enable us to take our understanding of modern luxury and the unique brand positioning of Porsche into the digital world,”said Detlev von Platen, Member of the Executive Board for Sales and Marketing.

Owners of the Porsche NFTs gain exclusive access to experiences in the virtual and real world. Digital pioneers can participate directly in Porsche’s journey into the world of Web3 and enter into a dialogue with the brand.

Buyers can influence the design of their individual NFTs in a collaborative and immersive journey lasting several months. To do so, they can choose from three core themes of the Porsche brand and integrate them onto the artwork according to their personal preferences. Owners then have access to their individual collector’s items in the virtual world, with each being created by the Unreal Engine 5.

The NFT is also rare, iconic and timeless—the perfect fit for a company known for its excellence in design and craftsmanship.

‘The Art Of Dreams’ In Miami

 Those attending this year’s Art Basel will undoubtedly come across Web3’s deeply rooted influence, as both legacy and emerging artists, brands and tech showcase the future of digital art through blockchain technology.

In addition to virtual art, the sports car manufacturer has created a physical art installation in Miami Beach that represents ‘The Art of Dreams’ initiative. This year’s promotion features a larger-than-life figure named ‘Dream Big’ that pays homage to childhood dreams and invites viewers to ponder questions such as: Are we following our dreams? Where will our dreams lead us?

The sports car is the connecting element between the digital collectibles and the physical world and is at the centre of all the physical and virtual initiatives that Porsche will be presenting during Art Basel in Miami.

“Porsche has longstanding links to the creative arts and we’re excited to take this next step at Art Basel in launching a beautiful, and of course unique, set of NFTs to allow private ownership of a piece of Porsche art. We’re excited for the launch in Miami, and to witness the work of the NFT owners as their bespoke artwork develops over the course of the coming months,” said Kjell Gruner, President and CEO Porsche Cars North America, Inc.

Automobile Brands Are Entering Web3

A number of automakers, including Nissan, Toyota, and Hyundai, have announced plans to expand into the rapidly growing Metaverse space, while luxury brands such as Bentley and Lamborghini have already started rolling out NFT collections.

Regardless of the current state of the crypto market, the automotive industry continue to explore how blockchain technology can further connect them to their consumers and community and work on providing new innovations that can be significantly more effective and customer-friendly.

In other web3 news, Latest VeeFriends Collab Taps Luxury Eyewear Brand Vintage Frames

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