Ledger To Power NFT Revolution With Curated Art Collection
Revealed at Art Basel Miami, the inaugural exhibition features works from artists like Ruben Wu, Jenni Pasanen, Fcvkrender, Erick “Snowfro,” OSF, and more.
Much of its recent success has come from its ability to quickly adapt and shift as the technology does, as well as its strategic and creative partnerships.
Currently, Ledger has set its eyes on the NFT space, specifically in the realm of art. To kick things off, it revealed an inaugural exhibition of its corporate curated art collection.
Ledger NFT Art Collection
Revealed at Art Basel Miami, the Ledger NFT Art Collection is an ever-growing body of NFT artworks, curated by the company’s Chief of Staff Jean-Michel Pailhon, its CXO Ian Rogers, and its NFT Program Manager G4SP4RD — alongside others.
The collection serves as a space where Ledger will curate the most talented artists as well as a place where it can bring eyes to emerging NFT artists, with the hope of marking “the cultural significance of the current and upcoming decades and prepare their inclusion into institutions and museums.”
Pailhon shared that he believes the collection is here to stay and that it will “become one of the most significant of our times in 3, 5, 10, and 20 years” time and beyond.
The inaugural collection is made up of some of the most talented artists in the space and is brought to life via a dedicated Deca.Art gallery. Artists include names like Ruben Wu, Jenni Pasanen, Fcvkrender, Erick “Snowfro,” OSF, and many others.
Many of the works feature dynamic movements that highlight the possibilities of what is possible with NFT and AI technology, with Michael Kozlowski’s Chimera #587 serving as a perfect example.
“We will be looking for NFT art that complies with the following intrinsic value criteria: provenance, representativeness, scarcity, completeness, interpretive potential, and capacity to inform us about and to create bridges between the past and current times,” shared Pailhon explaining the process behind the curation.
He added that “we will communicate on a regular basis about what we like, what NFT artworks we commission, which ones we collect, and why we believe they matter for the present and the future of (digital) art. We want to contribute to a world where artists freely display their digital artworks, where creative talents tie direct bonds with global communities without barriers to entry.”
The collection serves as more than just a curation of wonderful artworks though, in fact, it is just the first stage in Ledger’s plan to “power an NFT revolution.”
NFTs are changing how art and culture are created, stored and exchanged.
For @ArtBasel Miami, we are proud to introduce our corporate NFT art collection that we have been building this year, alongside different initiatives to support NFT artists. https://t.co/Kb8I7PuYOA pic.twitter.com/1eIvS1LQvJ
— Ledger (@Ledger) December 1, 2022
“Powering a Revolution”
Additional stages of Ledger’s plan for an NFT revolution include a non-profit endowment fund and an in-house NFT task force.
The non-profit NFT endowment fund will work to grant visibility to creators from around the world and increase the global footprint of the technology. Ledger plans to accomplish this by backing a wide variety of NFT artistic projects — with special care to provide access to the tech for the youth, women, and other underrepresented communities.
Ledger shared that this will be achieved through financial, logistical, and mentorship support.
As for the task force, the platform has shared little detail beyond the fact that it will “drive NFT projects towards our secure platform and ensure that creators and collectors interact with this world with full security and ownership.” Though more information will likely be shared soon.
In a Ledger blog post on the initiative, Pailhon shared that “NFTs are ushering in a tech revolution, an artistic renaissance, and a generational shift at the same time.”
Another exciting thing coming from Ledger is its OP3N event, which is set to take place from December 6 through December 7 in Paris. The event will be full of various activations, panels, and networking opportunities with some of the industry’s most talented and creative individuals. Ledger will also be hosting parts of the event via livestream on Twitter for those who aren’t able to attend IRL.