Metaversal Integrates New Form of ‘Digital Rights Management’ to Omega RUNNER Franchise
Using a new encryption protocol that allows creators to encrypt interactive content (video, audio, animation) into each digital collectible.
The next level of interactive entertainment comes in the form of Digital Rights Management (DRM) with the Darkblock encryption protocol that enables individuals to “lock” multimedia content (written stories, videos, animations, audio), metaverse assets, or other digital goods and encrypt and immutably attach them to their individual collectibles.
Omega RUNNER, the franchise from Clubhouse Pictures (Kate, Birds of Prey), and venture media studio Metaversal, launched its new “Comic Vault” – a token-gated portal to the entire Omega RUNNER comic universe that introduces a new layer of interactive entertainment.
“We call it decentralized unlockable content, but what we offer is essentially a web3-native way to token gate any type of digital asset,” says Darkblock CEO Chris Seline. “These RUNNER comics — and any additional multimedia content the team (or fans) add in the future — will be immutably attached to these First Edition NFTs. Holders will be able to unlock and read this content on any marketplace, wallet or website that integrates the Darkblock Protocol.”
Omega RUNNER is building a Hollywood IP brand and franchise led by Clubhouse Pictures’ Bryan Unkeless (Co-Producer of The Hunger Games), Bryce Anderson (Creative Development for Mad Max: Fury Road), Blaise Hemingway (Lead Writer from the Disney Animation Story Trust), Cedric Nicolas-Troyan (Director KATE and The Huntsman: Winter’s War), and co-founder Metaversal.
Backed by CoinFund, DCG, Galaxy and other leading investors, Metaversal partners with brands, creators, content holders, and IP owners to identify, execute, and underwrite evocative NFT projects.
This next layer of content creation and storytelling for creators to operate as their own “Netflix-like” niche, distributing their own content that goes deep into a storyline, with a variety of different content types and experiences for fans to enjoy, based on the specific collectible they hold.
“Fans have always been the lifeblood of Hollywood,” says Blaise Hemingway, writer of the RUNNER comic series. “With these types of tools, storytellers can now encourage fans to pen backstories that could become part of the official canon. That process from lore to canon is one of the most exciting aspects of unlockables, as it gives us new pathways to co-creation with our fans.”
Darkblock says that it will eventually provide new monetization models that benefit both the project and the community, including enabling community members to rent access to their collectibles’ multimedia content, including any character backstories they might write or record, or potentially even creating entirely new experiences based on specific facets of a story.
“With this level of Digital Rights Management, project creators can deliver nuanced access to digital content, and determine the best distribution and monetization models that work for them,” says Seline.
Holders of the Omega RUNNER First Edition NFT will be first to experience the new Comic Vault, which includes both Issue #1 and the next issue in the saga, Issue #2.
“We’re excited to build the next wave of Hollywood-style storytelling, using the power of NFTs to unlock entirely new storytelling opportunities,” says Metaversal co-founder Yossi Hasson. “We’re equally eager to own the distribution and create an interface for collectors and fans alike to experience the Omega RUNNER story. The Comic Vault is just the first step towards this vision of a more engaging, deeply creative story experience.”
Those interested in minting the First Editions can do so on the secondary market here.
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