Nike’s NFT Studio RTFKT Buys Ethereum Web Domain ‘DotSwoosh’ for 19.72 ETH
The price is thought to be a nod to the date the Nike Swoosh made its first appearance.
On Saturday, May 28, Nike’s Web3 brand RTFKT, pronounced as “artefact,” purchased the Ethereum-based web domain “DotSwoosh” for 19.72 Ethereum (Roughly $35,000 at the time of sale). The address utilizes the Ethereum Name Service (ENS) infrastructure and exists on the ETH blockchain.
RTFKT owns nine other ENS domains, including m2ktekno.eth, spacedrip.eth, and rtfkt.eth — it has been speculated that the purchase price of the most recent domain is a nod to the first appearance of the Nike Swoosh in 1972. Outside of domains, the brand has been busy with its large ecosystem of NFTs, especially its popular CloneX series designed by Takashi Murakami, which recently had a piece featured in a Christies auction.
26 of May ⚔️
Ultra Rare Golden Samurai Helmet Clone will be auctioned at @ChristiesInc ?⚖️
Wonder who will get this grail of the Metaverse Avatars ? https://t.co/Wjlmdv2oW1 pic.twitter.com/rO42VCw9BQ
— RTFKT (@RTFKT) May 23, 2022
Though the reserve was not met for the piece and its accompanying Nike Dunk Skin Vial NFT, it still marks a progression of the space and a historical moment for the brand. The art was also featured in Murakami’s most recent exhibition “An Arrow through History,” which saw the blend of mediums from NFTs becoming physical works of art to the Gagosian galleries the works were featured in becoming interactive virtual reality spaces.
Nike continues to push the boundaries of the physical and digital worlds with its recent patent filing for its CryptoKicks NFT brand alluding to possible blockchain-based game integration and other technological advancements. Recently one of these digital assets sold for over $130,000 USD.
In other Web3 news, Elon Musk says SpaceX will soon accept Dogecoin as payment for its merchandise.