NFT.NYC 2022 Brought the Heat In This Crypto Winter
With IRL experiences from Doodles, Yuga Labs, Cool Cats, Forgotten Runes, and more.
NFT.NYC 2022, which ran from June 20 to 23, touted something different than its counterparts that strongly encouraged the utilization and immersion of intellectual property across entertainment, gaming, and film — explaining the heavy presence of major media and entertainment players.
Even with 1,500+ speakers and a packed schedule of panels during the event itself, much of the excitement took place outside of the massive Times Square conference space in the form of events, activations, private dinners, and after-parties hosted by many of the industry’s most popular non-fungible token (NFT) projects.
Kicking off NFT.NYC on day one was a large number of lines as attendees rushed to check into the event’s official venue at the Marriott Marquee.
Yuga Labs hosted its second annual ApeFest, which went on all four days of the conference, bringing thousands of Bored Ape Yacht Club (BAYC) holders to a separate, confined area at Pier 17 — with special appearances and performances by comedian Amy Schumer, The Roots, LCD Soundsystem, Lil Wayne, Eminem, and Snoop Dogg. On the final day, both Eminem and Snoop Dogg premiered a music video featuring their respective BAYC avatars.
Later that evening, Forgotten Runes Wizard Cult hosted its IRL activation, “Enter the Runiverse,” at Iron23 in Manhattan, bringing attendees through its immersive, luminescent IRL exhibit as they rediscovered their childlike wonder experiencing Magic Machines’ latest fantasy world of wizards, goblins, and potions as electro-pop artist Oliver Tree came out on stage fully dressed as the mythical “Gigas Chad.”
@forgottenrunes event was a movie. and the merch made me feel like a hype beast again.
— geoppls.eth ?? (@geoppls) June 21, 2022
On day two, Doodles gave life to the IRL activation of its Doodles world, including announcing both its newest Doodles 2 NFT collection and appointing music producer and songwriter Pharrell Williams as the company’s newest Chief Brand Officer.
Blockchain startup Mythical Games threw a lively event at The Glass House, featuring live performances by Questlove and The Chainsmokers. The developer of the NFT-driven Blankos Block Party game recently revealed its $150 million Series C round, backed by major VC firm Andressen Horowitz, FTX, Binance, the NFL, among others.
The Mythical journey starts here… ?(1/6) pic.twitter.com/mQqHE0Xhc3
— Mythical Games (@playmythical) June 28, 2022
Deadfellaz also hosted its exclusive holder-only event at Elsewhere in Brooklyn, sponsored by Props Labs and DraftKings Marketplace. The “Deadzone” experience was headlined by NYC-native and Web3 DJ Princess Nokia, which included IRL activations, special performances, live music, tarot readings, tattooing, and merchandise drops.
Between that and Goblintown’s super-secret ghoulish after-party in Chelsea Market, it was almost as if Halloween came early this year in the Big Apple with witches, ghouls, and goblins roaming the streets.
DFZ NYC ??♂️? Post-party blog post coming soon – and keep your eyes out for some exciting announcements. pic.twitter.com/bwWLspA0qY
— Deadfellaz (@Deadfellaz) June 28, 2022
NFT project Cool Cats also brought its “Cooltopia” to life at Center415’s 30,000-square-foot space, bringing guests on a gamified journey that allowed them to pilot a boat on a mission to save Cooltopia. The IRL activation helped inspire, educate, and entertain guests as IRL players before they play the digital game.
World of Women (WoW) surprised its holders with a special performance by Madonna on day three of the conference, celebrating New York Pride at Terminal 5 with a wild performance alongside Tokischa and Saucy Santana.
Finally Enough Love…,,,,?️???️?????️? Thank you NYC and all who were part of the show!! Happy Pride! ❤️? @worldofwomennft @MACcosmetics @belvederevodka @TheSandboxGame @Linktree_ @madeinnypizza pic.twitter.com/A9zMo5d3Bd
— Madonna (@Madonna) June 24, 2022
If there’s anything to take away from this year’s NFT.NYC, it’s that IRL events and activities are back in full swing, and are crucial to better understanding this space and its biggest players. It also showcased how NFT projects are connecting with their communities and are creating experiences that provide much-needed warmth during this crypto winter.
- Arthur Parkhouse