Tomorrowland and Magic Eden Partner for Festival NFT
Offering holders the chance to get lifelong allow-list perks.
The annual Tomorrowland festival is set to launch a series of NFTs in partnership with Magic Eden and FTX. To get a deeper look into the project and what utility they’ll have for festival-goers, Hypemoon spoke with the founders of Magic Eden.
On July 15th Tomorrowland will launch the 2nd of 3 NFT Collections on the road to the Medallion of Memoria. Tomorrowland is teaming up with @MagicEden for this drop. Discover the 10 things you have to know about this drop on https://t.co/TdH0IZ90K9 & Thread below: pic.twitter.com/01D2OqPRyq
— Tomorrowland.NFT (@tomorrowlandnft) June 23, 2022
The new NFT collection by Tomorrowland will be titled “The Reflection of Love” and is the second in a series of three collections. It is inspired by the event’s main stage theme for its 2022 festival in Belgium. While the festival has already sold out its 600,000 tickets, the new NFT drop gives holders the chance at unparalleled perks. Benefits include access to the NFT community, festival creators, and artists, as well as giveaways from backstage tours to secret shows.
Minting of the “The Reflection of Love” collection will take place on the Solana-based Magic Eden launchpad – which has successfully launched over 250 digital asset collections and sees over 92% of all NFT trade volume on Solana.
When asked how the collection will help bridge the gap between Web3 and live events, Magic Eden co-founders told Hypemoon, “there are two parts to this collaboration between Tomorrowland and Magic Eden. The first part of the partnership involves a limited mint for collectors looking to purchase Tomorrowland tickets,” adding that “this experiment allows us to trial ticket redemption in a controlled setting, so that we can better understand the workflow for activities going from on-chain trading to off-chain redemption. This mint will inform how future IRL ticketing launches on NFTs could operate.”
A key highlight the founders mentioned is the ability for holders to assemble what they call a “medallion,” which will provide lifelong allow-list perks that grant the ability to purchase tickets for sold-out Tomorrowland events.
“NFTs provide valuable utility for holders” the co-founders said. “Magic Eden is excited to work with a globally-celebrated innovative music festival like Tomorrowland to launch an NFT that will bring people closer together at the festival and in digital spaces.”
In regards to mainstream skepticism, Magic Eden shared that one thing will create the next era of adoption — utility. The platform told Hypemoon that valuable utility might come in the form of gated access, community connections, and in-game marketplace structures. The co-founders shared a clear distinction between projects creating NFTs for buzz factor and others creating them with true inherent utility that not only piques curiosity but creates long-lasting value for its holders.