Miami to Launch NFTs with TIME, Mastercard, and Salesforce
The offering will consist of 5,000 NFTs designed by 56 local Miami artists.
In its latest Web3 move, the City of Miami has partnered with TIME, Mastercard, and Salesforce to launch an NFT initiative. The project comes as an effort to drive revenue to local businesses and non-profits, and will feature designs from 56 local artists.
— Mayor Francis Suarez (@FrancisSuarez) July 28, 2022
The Mayor of Miami, Francis Suarez has been a long-time proponent of turning the city into a thriving crypto hub. Though his recent initiative with MiamiCoin has fallen victim to market downtrends like a majority of tokens, the innovator is continuing to press on through the crypto winter — this time with a collaborative NFT project.
Miami has also been the home of the Bitcoin conference for the last few years and will host the event again in 2023.
In this latest initiative, the City will launch a collection of 5,000 NFTs designed by 56 local Miami artists, a figure specifically chosen to represent the City’s 56 square mile area.
Benefits from holding the City’s NFT include access to Mastercard’s Priceless Miami program, providing holders with unique experiences like unique events at local restaurants to specially curated private tours of Miami cultural institutions. All of the benefits are designed in an effort to support the local economy.
“The City of Miami has been on the vanguard of the web3 revolution and we will continue to employ these new technologies to support our existing businesses while attracting new ones, raise capital and provide experiences for our citizens and those visiting this great City,” said the Mayor, adding “at the same time, we can also use this novel approach to support local artists and charities.”
With Salesforce providing the underlying infrastructure and Mastercard the utility, TIME will be in charge of guiding the initiatives strategy, creative development, and the overall launch.
“We are thrilled to leverage our learnings and expertise to build this program for the great City of Miami, which has already established itself as a leader in web3 innovation, and make our first move in a new venture for TIME to bring other brands and organizations successfully and authentically into Web3,” said TIME’s President, Keith A. Grossman.