OneOf Honors Biggie Smalls' Legacy Through 'The Sky's the Limit' NFT Collection
Fans can collectively license the audio recording of the rapper’s famous “Fulton Street Freestyle.”
OneOf, the eco-friendly NFT platform bringing the music industry into Web3, is preparing to launch one of its biggest drops yet, titled “The Sky’s the Limit: The Notorious B.I.G. NFT Collection.”
To honor the influential rapper, Biggie Smalls’ fans can collectively license the audio recording of his famous “Fulton Street Freestyle” via nonfungible tokens (NFTs). Filmed in Brooklyn at the age of 17, Smalls’ record has never been officially released or used by other artists.
Issued as NFTs on the OneOf platform, the collection’s assets will be designed with 3D characters inspired by Biggie’s authentic style and uniqueness.
In 2020, a crown worn by the rapper in his last career photoshoot was auctioned by Sotheby’s in its first hip-hop auction. Now, enthusiasts and musicians will be able to attain the licensing to use Small’s historic freestyle in their own soundtracks on July 26.
With the consent and oversight of Biggie’s collective and estate, his recording is approved to be released on music streaming services when “featuring The Notorious B.I.G.” is credited within the song’s title.
“Our platform puts fans in the driver’s seat of Biggie’s music and allows for endless creativity,” OneOf COO, Joshua James told Hypemoon.
In addition to the NFT drop, a gamified virtual experience for the project’s community called The Brook has been created. All holders of the generative “Sky’s the Limit” NFTs will be guaranteed access to the platform, which will serve as a “lifestyle, fashion, culture, music, entertainment metaverse experience” featuring biggie’s new NFT character.
Supported by the producer Quincy Jones, OneOf ‘s platform is reshaping the way its users interact with music. “Minting an NFT on OneOf’s platform uses up to 2 million times less energy than proof-of-work networks, and for its users, purchasing NFTs costs $0 USD in blockchain gas fees,” James explained.
Specifically designed for artists and music enthusiasts, OneOf is a “leader in diversity in the space, with over 80% of the collections on OneOf curated by minority or female creators,” said James.
It was assumed that Biggie’s iconic freestyle would never be released until OneOf utilized Web3 in this project’s capacity. “By using OneOf’s platform, it has enabled us to honor and celebrate the legacy of The Notorious B.I.G. through his music and to reimagine his iconic style,” James added.
OneOf previously partnered with The Grammy Awards to generate its first NFT collection. Other successful musical collaborations included Warner Music, Whitney Houston, and Doja Cat.
The platform is now expanding into sports with a recent Sports Illustrated partnership and hopes to continue paving new digital experiences for fandom.