NFT

Rebecca Minkoff x MAVION Drops Limited-Edition Handbags and Experiences via NFTs

The first drop, titled “Unlockables,” features a limited supply of 55 NFTs.

NFT

Rebecca Minkoff x MAVION Drops Limited-Edition Handbags and Experiences via NFTs

The first drop, titled “Unlockables,” features a limited supply of 55 NFTs.

MAVION, the non-fungible token (NFT) brand reshaping the fashion industry through Web3, has teamed up with well-known women’s designer Rebecca Minkoff for its first exclusive NFT Capsule Collection. The collaboration will consist of two drops beginning this Thursday, July 14.

The first drop, titled “Unlockables,” features a limited supply of 55 NFTs that offer unique benefits. Physically, five lucky holders will be gifted with a rare 1/1 Rebecca Minkoff bag as well as a special-edition handmade accessory, both pictured in the digital NFT.

Ownership also unlocks two tickets to Rebecca Minkoff’s New York Fashion Week, access to MAVION’s Annual Fashion Event, two free mints for the second collection’s drop, and a $500 SoFi cryptocurrency card.

“NFTs are changing the way we’re doing business, and this capsule is another step for our brand toward the future of luxury fashion, a place where the physical and digital worlds meet,” the designer shared.

Limited edition handbags and jewelry can be worn in real life or within the metaverse with MAVION.world’s matching real-life and digital pieces.

MAVION originally grew as the web3 extension from co-founder Michelle Reeves’s jewelry business, Accessory Junkie. Through Web2, Reeves quickly discovered obstacles in scaling artists’ work, attaining new customers, and an overall lack of Intellectual property rights.

MAVION’s first project, the Genesis NFT collection, combined physical fashion with digital assets by supporting independent designers in hope of connecting women creators within the Web3 space.

Early on, supporters of the initial NFTs included prominent collectors whose secondary market sales opened doors of revenue for its holders as well as the artists involved.

MAVION also recently partnered with the women’s networking platform, Luminary, to host a successful five-day event full of activities, workshops, and panels aimed at increasing women’s involvement with virtual endeavors. Notable presenters included VaynerNFT, Randi Zuckerberg, WowPixies, Jennifer Justice, Sandra Campos, and House of Firsts.

In other NFT and Metaverse news, Balenciaga, Prada, and Thom Browne partner with Meta on a digital fashion marketplace.

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