NFT

Ledger Joins Forces With BRICK to Launch Artistic-Educational Community Hub

With an NFT collection that will be hosted on the industry’s first-ever secure mint and distribution platform.

NFT

Ledger Joins Forces With BRICK to Launch Artistic-Educational Community Hub

With an NFT collection that will be hosted on the industry’s first-ever secure mint and distribution platform.

Today, [ Ledger ] Market, the crypto security hardware company’s new NFT marketplace, has joined forces with hybrid entertainment space, BRICK, in announcing the first project to be released on the Ledger platform.

Created by Lee Spielman and Garrett Stevenson, founders of the influential streetwear brand Babylon LA and members of the band Trash Talk, BRICK will serve as an artistic and educational hub for communities — offering live concerts, mentorship lessons from trending artists, workshops, and Ledger-run financial literacy and crypto courses.

Launching in early September, the BRICK NFT collection will consist of 10,000 unique digital assets:

“[ L ] Market allows creators like Lee and Garrett, and brands like Brick, to truly take ownership of NFTs, including securely minting, distributing, and storing. We look forward to Brick’s secure mint building a community, and we can’t wait to see that community come together in LA,” said Sebastien Badault, VP of Metaverse at Ledger.

Ownership of the BRICK NFTs includes voting rights toward the venue’s programming, airdropped collectible merchandise, and unlimited free admission to shows and workshops with one guest pass for each event.

Those located outside of the LA area will have live stream access through BRICK’s soon-to-own land inside the metaverse.

“When it comes to style, taste & curation Ledger has proven to be a cut above the rest while navigating through the Web3 space. Ledger’s ethos aligns with BRICK from a cultural standpoint when it comes to building community-driven spaces that provide tools & knowledge to the youth,” shared Lee Spielman.

Animated Storytelling

Highlighting the BRICK origin and story, the two companies have premiered a cartoon story including voices from rapper Danny Brown and actors Blake Anderson and Lionel Boyce. There is also an accompanying  trailer featuring rapper Ty Dolla $ign, The Hundreds, and Adam Bomb Squad founder Bobby Hundreds, and professional skater Ishod Wair.

Extending the project’s famous contributors, the BRICK NFT art was designed by the recognized graffiti artist Remio along with Petty Crimes and Keenan Shurr.

[ L ] Market’s initial drop of its “Genesis Pass” last month sold out in just 24 hours. The pass offers owners a limited edition colored Nano X and allowlist access to future drops.

Additionally, more than 150,000 people have already signed up for [ L] Market.

In other NFT news, Lamborghini wants to send fans on an “Epic Road Trip” with 8-month NFT program.

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