Snoop Dogg and Eminem Bring the Metaverse to the VMAs
Marking their first live performance together in two decades.
From the D 2 The LBC…2 the Otherside? Congrats to our partners @SnoopDogg & @Eminem for the first ever metaverse inspired live performance this Sunday, featuring their @BoredApeYC Apes. https://t.co/8kMz6ifUxh
— OthersideMeta (@OthersideMeta) August 25, 2022
The upcoming live performance is inspired by a recent collaboration between the two artists in which the artists used their Bored Ape Yacht Club NFTs to create a music video, album cover, and limited merch.
— Snoop Dogg (@SnoopDogg) June 24, 2022
With an average audience interaction rate of over 38 million people across its platforms in 2021, this year’s VMAs and the duo’s performance bring a unique opportunity to increase the visibility and adoption of Web3 and NFTs.
Both Snoop and Eminem are big fans and collectors of NFTs, with Snoop seeming to be the more active of the two. The artist is involved in a number of different projects and collaborations — from the food industry to metaverse collectibles in the Sandbox.
— Snoop Dogg (@SnoopDogg) June 22, 2022
Show me ur Doggies. https://t.co/ZhHfqHTP5E
— Snoop Dogg (@SnoopDogg) July 24, 2022
Web3 is providing a number of opportunities for fans of artists and other performers to have a more immersive and connected experience with the content they put out. It is likely that Eminem and Snoop Doggs metaverse-themed performance is not the last we’ll see but instead the start of a new way to deliver such experiences to a global audience.