Taco Bell Rings in Love with Initial Metaverse Wedding Package
Spicing up the metaverse as the brand looks for its first couple to exchange vows inside Decentraland’s new Taco Bell Cantina experience.
Five years ago, Taco Bell unveiled that the second floor of its Las Vegas flagship Cantina restaurant would serve as a wedding chapel for couples that are ready to say, “I do.”
Extending the true meaning of a destination wedding, Taco Bell announced that it will be proving a special opportunity to celebrate love inside the metaverse with the brand’s first Metaverse Wedding Package.
Today, Taco Bell has officially opened applications for US couples to submit their sweetheart stories for the chance to win be marriage inside Taco Bello’s Metaverse Wedding Chapel located in Decentraland’s 3D digital platform. The contest is in search of die-hard Taco Bell enthusiasts who have always fantasized about tying the knot inside of the metaverse.
The brand will assist the couple in planning the ceremony of their dreams through customizing the walk down the aisle, fashionable attire, musical entertainment, crafting food and drink menus, and other limitless possibilities. The virtual service will also be live streamed for the avatar-less friends and family who are unable to attend.
Taco Bell has been noted for its innovation for years, especially given its recent strides within Web3.
After developing a sold-out collection of limited-edition taco NFTs, Taco Bell is ready to face to metaverse with its digital Cantina – that will remain in Decentraland beyond the wedding for future interactive brand experiences.
“We’re always looking for new ways to meet our fans where they already are and provide them with signature Taco Bell experiences… even when that’s in the metaverse,” said Sean Tresvant, Taco Bell’s Chief Brand Officer.
“By bringing the metaverse wedding to life and adding layers of the brand’s Live Más mentality, the couple and attendees will be able to up the ante on their love for each other and the brand they love too. In the age of swiping for love, Taco Bell’s metaverse wedding will allow one couple to take part in the voyage of what may well be the next evolution of modern love – and we’re proud to be leading the charge.”
Once the nuptial concludes, the newlyweds will receive an official wedding certificate minted with Taco Bell’s logo along with exclusive branded swag to further celebrate in the real world.
Just this past February, we watched the first marriage take place inside the digital realm – as the Phoenix duo transported their virtual identities into Decentraland’s metaverse with 2,000 worldwide guests.
As a place where physical and digital lives can come together in new and exciting ways that physical life has not been able to provide, the metaverse has continually proven to be a valuable resource.
Apply now on Taco Bell’s official website for couples who are ready to become one in an extraordinary place that even real life can’t offer.
In other metaverse news, Web3 celebrity trademark filings continue to emerge.