NFT 

EXCLUSIVE: Warner Records Launches Web3 Record Label With ‘Probably Nothing’

Exemplifying its vision of what the future of music looks like through community-based ownership. 

NFT 

EXCLUSIVE: Warner Records Launches Web3 Record Label With ‘Probably Nothing’

Exemplifying its vision of what the future of music looks like through community-based ownership. 

Web3 media group “Probably Nothing” announced the launch of its own native record label – “Probably A Label” – in partnership with Warner Records to help further develop the future of community-based ownership. 

Launched in January by celebrity restaurateur Jeremy Fall, Probably Nothing pushes its “mass adoption” mission in helping to safely and securely onboard as many people into Web3 as possible. 

Warner Records previously partnered with Bose and Probably Nothing in a first-of-its-kind collaboration that earned it the title as the first major label to give NFT holders full creative and commercial freedom to its Stickmen Toys project – a collection of 5,000 utility-enabled, audio-visual NFTs that affords its holders copyright ownership. 

Probably A Label’s soon-to-be-released NFT Label Pass, will have a dual functionality of serving established artists as a new platform to release music, while others can leverage its main utility – Studio A, an incubator designed to help holders’ IP come to life. 

As a key feature to the Web3 record label, Studio A opens the doors to the label’s partners who will select holders and pitches for any ideas specific to that project’s intellectual property. In other words, if someone owns a piece of IP from an approved Probably A Label project, both Warner Records and Probably Nothing will help that holder bring it to life utilizing its own resources. 

Probably A Label has confirmed that its Studio A incubator will initially be accepting the following approved projects – BAYC, CryptoPunks, Stickmen Toys, Photosynthesis, Pudgy Penguins, Women and Weapons, Doodles, and Degen Toonz.

“I grew up in the 90s listening to so many artists on Warner Records. It’s surreal to have it come full circle and help them redefine how people experience music in today’s web3 era,” Fall told Hypemoon in an exclusive interview.

“There are a lot of conversations to be had around IP ownership and how to best utilize that IP. What attracted me the most about Warner Records is that they wanted to enter the NFT space the right way by offering full IP rights for Stickmen Toys, which we ended up partnering on.”

According to Fall, Probable A Label holders will have additional utilities, including exclusive access to the Web3 record label’s future drops, educational content on best intellectual property execution practices, access to recording studio sessions, merchandise, and more. 

 “Jeremy and the Probably Nothing team share our vision of evolving the connection between labels, their artists and fan communities. We’re excited to be partnering with Probably A Label on developing what the future of music ownership looks like, collaborating with our communities on bringing IP to life and working with artists to enter the web3 space in a meaningful, authentic way,” Sebastian Simone, Vice President of Audience & Strategy at Warner Records told Hypemoon. 


The label hopes to bring other utilities to the space, including the ability to own a community-created NFT project that will serve as the Web3 record label’s initial virtual musician. The project will be built in conjunction with the community of holders through a voting system on design, storyline, and other creative mechanisms. 

Earlier this month, Probably Nothing and Fall joined forces with “Vault by CNN” to release a creative NFT drop that allowed the entire tech community to own a piece of history – beginning with never-before-seen archived CNN footage of Nelson Mandela’s release from his prison cell on Robben Island (South Africa) on February 11, 1990, and an original artwork of Mandela’s prison cell designed by Fall. 

In other Web3 news, Invisible Universe Unveils Its Animated NFT Satire — “The R3al Metaverse.”

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