NFT

Hasbro Brings Back NBA Nostalgia With an NFT Twist

Through the “Starting Lineup” toy series, featuring players like Lebron James, Stephen Curry, Ja Morant, and more.

NFT

Hasbro Brings Back NBA Nostalgia With an NFT Twist

Through the “Starting Lineup” toy series, featuring players like Lebron James, Stephen Curry, Ja Morant, and more.

In its latest offering, Hasbro is bringing some major late 80s and early 90s nostalgia back, this time with an NFT twist. The entertainment company is relaunching the NBA Starting Lineup action figure series, with series one featuring players like Lebron James, Stephen Curry, Ja Morant, and more.

Originally launched in 1988 by Kenner, Starting Lineup action figures became majorly popular among sports fans. The collectibles were originally released with a 4-inch-scale and accompanied by sports trading cards.

Now, through Hasbro Pulse, the collectible series is getting a revamp, with the scale increased to 6 inches and Panini trading cards that are supported by blockchain technology.

It’s likely that if you were growing up and collecting trading cards of any type in the late 80s to early 90s, they might be lost or damaged by now — but not with NFTs. That is one major benefit to storing an aspect of the collectible on the blockchain, it can be easily retraced and passed on through time.

Design aspects of the figures are taken to the next level with modern detailing, photoreal technology, and premium articulation. Priced at $50 USD, the limited run collectibles and their accompanying NFTs are available through to April of 2023 or as long as supplies last.

Considering the toy line has relaunched with its own social media channels, the series will likely continue to produce NFT accompanying figures for as long as there is a demand.

The theme of an NFT certificate of authenticity or even a 1-to-1 example of the physical collectible as an NFT are also concepts being explored by other toy makers. This year, Final Fantasy released a physical and digital collectible of its main character Cloud in collaboration with Enjin — alternatively, Mighty Jaxx used NFC technology to release F1 racing phygital collectibles.

As NFT technology advances, companies will likely continue to look for ways to utilize and provide more immersive and interactive collectible experiences to fans.

In other news, the New England Patriots signal a future for sports NFTs with a four-year Chain contract.

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