NFT

Lablaco Presents Circular Fashion Through Franca Sozzani’s Archives via Phygital NFTs

Encouraging repurposed vintage attire through digitalizing the late fashion figure’s personal couture through the blockchain.

NFT

Lablaco Presents Circular Fashion Through Franca Sozzani’s Archives via Phygital NFTs

Encouraging repurposed vintage attire through digitalizing the late fashion figure’s personal couture through the blockchain.

Lablaco has partnered with Fondazione Sozzani and Nuova Accademia di Belle Arti (NABA) to bring archived pieces from Franca Sozzani’s personal couture to digital life for the first time.

Through SPIN by Lablaco, 50 luxury garments of Sozzani, former Vogue Italia Editor-in-Chief have been placed on the blockchain for physical and digital purchase and wear.

SPIN by Lablaco is a global NFT metaverse for phygital high-end fashion, art, and culture – focused on transitioning the circular fashion system by utilizing the blockchain and Web3.

Available now until October 30, the collection of NFTs and real-life outfits from Sozzani’s distinct wardrobe will be up for virtual sale on Lablaco’s platform as well as on display in Fondazione Sozzani’s Milan art exhibit.

Users will be able to use a smartphone in scanning the IRL fashions’ IoT smart tags, by SPIN’s NFT label printer for access to the digitalized copy. Each purchase will include Sozzani’s real-world clothing as well as the limited-edition digital twin.

Through the blockchain, buyers will be able to learn about the unique origins and past ownership of the apparel and accessories including memories and imagery of Sozzani’s iconic wear.

“The concept of transforming celebrity vintage into Phygital NFTs is really cool,” explained Lorenzo Albrighi, SPIN co-founder. “You get to see and honor the timeline of the product. And with purchase, you will receive digital ownership on the blockchain’s smart contract and be able to wear this unique Chanel piece from the ’80s, not just physically, but also digitally, on your avatar.”

Profits from the collection will support The Franca Sozzani Fund for Preventive Genomics at Harvard Medical School – dedicated to research and advocacy so that everyone can attain personalized tactics to promote health. Additionally, SPIN’s model incorporates a 10% royalty fee for secondary marketplace sales, to further aid cancer research through The Franca Sozzani Fund.

With the help of students from NABA’s Master of Arts in Fashion Design, the lavish fashion from Sozzani’s private archive was digitalized into 3D models, minted on the blockchain, and authenticated as digital assets.

“For NABA students, it is a great opportunity. It propels us into a dimension where we raise awareness of our heritage and skills in making. A new approach in dealing with the idea of the archive as a tool for innovation,” said Colomba Leddi, NABA Fashion Design Area Leader.

Web3 Circular Fashion

In 2016, the fashion community lost a renowned journalist and vintage enthusiast. Beyond fashion, Sozzani had a quintessential personal style which is inspired consumers to consider the environmental impact of clothes.

Sozzani once wrote, “the beauty of vintage is to be able to mix the old with the new, pieces from the past and the newest designers, and shake them together, creating a style that is nobody else’s. To find a unique vintage piece is a magic moment. You become the owner of something which is only yours, automatically you are different, you create your own style, and you are inimitable.”

Reinventing the way to treasure extraordinary fashion goods today, SPIN has developed a transparent and secure way to own, exchange, and trace vintage attire.

Using Sozzani’s sustainable vision, the project presents a new circular product life cycle – where the creation of a product is equally as important as the end of its life.

The blockchain has reimagined the possibilities of retail and resale with SPIN’s “digitalized circular fashion” – introducing a new method for product storytelling through Web3 technology.

In other NFT news, Diana Sinclair signs with UTA amid new Christie’s NFT auction.

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