This Art-Driven Model Agency Wants to Help Monetize Modeling Careers Through 3D Avatar Division
Challenging the current modeling landscape and bringing 13 Avatars into the metaverse.
Art-driven model agency, Photogenics is restyling the modeling industry with the Wednesday, September 7, launch of its new Avatar division – presenting clients and brands with 13 new innovative models that will exist inside the metaverse.
The agency’s newest division aims to provide businesses and creatives with more opportunities to monetize modeling careers, by building out a division made for Web3. — specifically through 3D Avatars.
Launched in 2002 by Foto Expo CEO and former model, Nicole Bordeaux and Smashbox Cosmetic’s co-founders Dean and Davis Factor, the agency recently partnered with metaverse pioneer — Nina Hawkins of Lilium Labs and 3D filmmaker, Sage Morei — to produce high-end photorealistic Avatars including Sedona Legge, Milan Dixon, Dasha Nguyen, and The Fly Twins.
“An avatar can be understood as a digital twin or as a snapshot of a person frozen in time. It is able to reflect its originator’s life or take on an existence of its own. Through it, we can witness our mirror image of who we always ought to be,” explained Hawkins and Morei.
The avatars were developed by scanning real-life models with a camera and proprietary stitching algorithms which are then fine-tuned and sculpted to generate digital individuals that are ready for animation.
“Just like a ‘real’ photoshoot, 3D scenes need makeup, styling, and an expressive performer. The tools may be different, but the eye is the same,” said Hawkins and Morei.
As the fashion landscape begins straying away from brick-and-mortar retail into AR-powered V-commerce, Photogenics wanted to conceive a new way for models to join the virtual movement.
“This Photogenics Avatar division isn’t any old Avatar division; this is one with a beating heart: meaning none of our Avatar talent is purely computer-generated; all Avatars have a voice, a style, a direction, and a sound that will keep them alive and evolving,” said Bordeaux.
The new division utilizes the metaverse’s possibilities to influence long-lasting modeling careers. Clients and brands are able to employ the Avatars for photoshoots, wearables, events, and real-life contracts – without having to deal with the high costs and physical troubles of booking human talent.
“Our avatar never sleeps and never ages – unless you want it to – it can be working on an exciting campaign on one side of the world while you are working IRL on another. Your avatar can retain your legacy even long after you retire and with it, all that you have worked so hard to build,” Hawkins and Morei added.
Through its expertise in talent, agency, and technology, Photogenic’s aims to use its Avatars to build limitless global campaigns from the West Coast without offline production barriers.
In other metaverse news, Bulgari opens its pop-up metaverse store ahead of 2022 Resort Collection showcase.