Sony Music Expands Its Web3 Efforts With Trademark Filing For NFT-Backed Music
Signaling at upcoming plans for Columbia Records to explore NFTs.
The conglomerate under the American Sony Entertainment umbrella, Sony Music appears to be entering the metaverse with its first attempt at authenticated music through utilizing NFT technology.
Trademark attorney Mike Kondoudis shared Sony’s official trademark application to the United States Patent and Trademark Office (USPTO) which highlights a range of Web3-related plans that the firm is seeking to take.
If accepted, the key player in the entertainment industry will be able to legitimize its audio and video recordings through blockchain validation. The application also highlights live musical performances and downloaded files authenticated by NFTs – in which the submission mentioned the word “NFT” 7 different times.
The announcement sparks fans’ curiosity as to whether Columbia Records will begin issuing NFTs for its extraordinary list of artists including Beyoncé, Harry Styles, Céline Dion, Lil Nas X, Miley Cyrus, and many more.
As NFTs make their way into the music and entertainment market, Sony has taken several strides in partnering with numerous digital asset projects.
Back in December 2021, the company teamed up with the South Korean video producer Pinkfong, to release viral Baby Shark NFT collectibles. Sony then collaborated with the theater giant, AMC to offer 86,000 NFTs to celebrate the premiere of “Spider-Man: No Way Home”.
In April, Sony partnered with its so-called competitor, Universal Music to work alongside Snowcrash in bringing Web3 opportunities to various artists and companies. Snowcrash is set to release NFTs for the musical icons Bob Dylan and Miles Davis later this year.
More recently, Sony linked with Theta Labs to bring the blockchain network operator into a new dimension of innovation with 3D NFTs. Created with Sony’s Spatial Reality Display, the 3D NFTs follow the user’s eye movement to appear multi-dimensional – presenting a new physical experience for NFT showcasing.
The music industry has expressed record-breaking adoption of NFTs after MTV’s Video Music Awards (VMAs) opened its doors to new audiences with the “VMA Experience” set inside of Roblox’s virtual metaverse.
During the VMAs, Snoop Dogg and Eminem performed together for the first time in two decades featuring the artist’s very own Bored Ape Yacht Club animated NFTs. The act was inspired by the recent collaboration of Snoop and Eminem’s Bored Apes in exclusive merchandise, an album cover, and a music video all employing BAYC’s IP rights.
In other NFT news, Azra Games unveils ‘The Hopeful’ NFT collection for its upcoming gaming universe.