MoonPay Is Bringing Universal Studios Into the World of NFTs
In the largest digital scavenger hunt to date, with over 7 million tokens available to mint.
MoonPay recently shared that it will partner with Universal Studios, bringing the theme park into the world of Web3 through one of the largest tokenized scavenger hunts to date — with over 7 million NFTs to potentially be minted.
The immersive experience will be available to guests visiting both the California and Orlando parks through to October 31, as part of its Halloween Horror Nights festivities.
Say hello to the largest NFT scavenger hunt at @UniStudios.
Brought to you by HyperMint, MoonPay’s enterprise minting platform.
— MoonPay (@moonpay) September 21, 2022
The utilization of NTS by the park marks a shift in how consumer experiences might be curated to be more immersive and interactive. In this particular case, the tokens are based on Proof-of-Attendance Protocol or POAP — which as it sounds, proves the person minting was in attendance at a particular event and at a specific date and time.
MoonPay shared that seven unique Halloween characters will be mintable through seven different QR codes hidden around the parks. Guests who can find and mint all seven will receive an eighth NFT that will unlock additional perks.
One of the most progressive parts of the collection is that park-goers do not need any prior knowledge of crypto or NFTs to take part in the experience, all the technical aspects, including help with setting up a Web3 wallet, will be handled by MoonPay’s HyperMint platform.
In addition to the consumer benefit of an immersive and easy-to-access experience, the HyperMint platform is also ushering in a new realm of opportunities from an enterprise standpoint.
“Our collaboration with Universal marks a paradigm shift in how large enterprises go to market with new NFT collections,” said HyperMint co-founder and General Manager, Semyon Germanovich, adding “we’re showing the world just how easy HyperMint makes it to deploy NFTs from end-to-end and at scale. The fact that there are a record-breaking number of NFTs in this collection is icing on the cake.”
In the case of MoonPay and Universal, an underlying theme that can be seen is increased adoption through the least amount of friction. Consumers don’t want to change their habits, and they shouldn’t have to. Instead, enterprise brands should be looking to provide offerings that simply increase the value of the consumer experience with the most minimal learning curve possible.
With the focus being on the experience rather than the resell value or management of a token’s floor price, the culture surrounding NFT collecting may soon see a shift towards utility-based features like ticketing and interactive events.