In August 2021, Tiffany & Co. made headlines with the launch of their highly anticipated “NFTiffs” collection. These limited-edition diamond pendants were created in collaboration with CryptoPunks, the popular series of NFTs featuring unique pixel art characters. The NFTiffs were offered to CryptoPunks holders for the steep price of 30 ETH or around $50,000 USD. Despite the high price tag, all 250 NFTiffs sold out within 20 minutes of their release, generating $12.5 million USD in sales for the luxury jewelry brand.

Now, nearly six months later, buyers of the NFTiffs are finally receiving their highly sought-after diamond pendants. The physical versions of the NFTiffs feature a CryptoPunk character encrusted in diamonds, set on a gold chain.

Gmoney, CryptoPunk holder and founder of the first-ever crypto-native luxury house, 9dcc, received his exclusive piece just before closing out the year and shared it on Twitter over the holiday weekend.

A special delivery arrived on the final day of 2022! pic.twitter.com/ouURw4KXLE

— gmoney.eth (@gmoneyNFT) December 31, 2022

“Yeah, this is something that I found very compelling for a long time, which is, you know why I started 9dcc, because I do think that people want to somehow communicate that they’re part of a tribe in the real world, and right now, for the most part, the only way you can do that is by showing somebody like your wallet on your cell phone, right? Like, oh, this is my OpenSea account,  and so I think over time, we’re going to see more and more of people expressing their community, their identity in the real world through either like pendants or clothing.” Gmoney shared with Hypemoon.

Digital identities are becoming more and more prevalent in our daily lives, with many people using online platforms to connect with others, express themselves, and even conduct business. However, until recently, these digital identities have largely remained confined to the virtual world.

This is starting to change, as more and more people are bringing their digital identities to life in the real world through merch, electronic devices and luxury jewelry.

”Funny enough.’ Gmoney told Hypemoon. “The first time I wore it out somebody somebody recognized me so I don’t know if it was because of the necklace or because they recognize my face because I doxxed last month but I was laughing about it because I was like literally the first time I wore it out.”

Despite criticisms of the overall crypto industry, NFTs are here to stay, and their influence on the art and luxury goods market will continue to grow. The success of the NFTiffs has undoubtedly helped to solidify their place in the mainstream and has opened up new possibilities for both artists and collectors.

Tiffany & Co. has always been known for its luxury jewelry since 1837. Still, with the launch of its NFTiffs collection, the company is revolutionizing how we think about jewelry on the blockchain. The NFTiffs are more than just diamond pendants – they are individually numbered, one-of-a-kind pieces that come with a certificate of authenticity. This level of provenance and exclusivity is something that has traditionally been lacking in the world of jewelry but is made possible through the use of blockchain technology.

The NFTiffs have truly been an innovative product that displays the potential of combining  traditional luxury goods with the technological advancements of the blockchain. In the future, it will be interesting to see how Tiffany & Co. and other luxury brands will make use of NFTs and the blockchain in order to expand their business as they adapt to the rapid growth of the overall web3 industry.

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