When news broke that Flow blockchain would now be playing host to Doodles 2, the highly anticipated expansion of the leading Web3 media and entertainment franchise, it also took a major step forward in enhancing a consumer’s experience – specifically, when it involves the growing palette of today’s digital art collector. 

We’re excited to announce some massive news… @Doodles is coming to Flow ?

It’s time to open a brand new experience in the Doodles universe #onFlow with Doodles 2 collectibles ?

Check out the full announcement and get your #doop ready! ?https://t.co/gQDthuWFJw

— Flow (@flow_blockchain) January 25, 2023

Kicking off the next generation of Doodles products, Doodles’ newest expansion will provide holders with a new NFT experience that it says will allow holders to personalize their own Doodle “on-chain,” allowing them to customize the look and feel of their Doodles avatar with emotion, body, hairstyle, apparel, and accessories upgrades. 

While Doodles isn’t the first NFT project to allow holders the opportunity to customize their individual NFTs with attributes, it is one of the few blue-chip projects that seems to recognize the importance of bringing value back to an original collection, so long as the holder holds a Genesis Box and/or Dooplicator.  

A letter to our community pic.twitter.com/M9kp0LK0Gq

— doodles (@doodles) January 25, 2023

Where the majority of today’s most successful utility-driven PFP projects fall short, is forgetting to consistently bring value back to original collections – and instead, focusing on launching that newest 10K or 11K NFT collection that may or may not have any relationship or direct link back to the OG collection. 

And now, collectors are starting to crave that relationship, expressing their desire to enhance their previously acquired digital artwork with enhanced attributes and features that better reflect who they are as today’s modern-day digital art collector. 

“Doodles 2 is the perfect combination of self-expression, collecting, and community, inside a frictionless app that’s powered by blockchain technology,” said Jordan Castro, Co-Founder and Head of Product at Doodles. “We’ve productized the community’s desire to customize their Doodles so that it matches their IRL vibe exactly,” he continued.

For Doodles holders, more details will be available in the coming days on how to begin customizing their previously acquired avatars. As of now, what we do know is that the first step in the process requires leveraging the Dooplicator and begins on January 31. 

The irony, however, in Doodles’ mission to onboard newcomers into the Web3 space, particularly, the Doodles ecosystem, is that the blue-chip PFP project is still pretty inaccessible to the everyday digital art collector – with a minimum floor price of 7.75 ETH (or approx. $12,300 USD) on OpenSea as of press time. 

Getting to Know ‘Flow’

Launched in 2019 by Dapper Labs, Flow was originally developed as an open-source, developer-friendly, and energy efficient blockchain to help power various types of consumer applications. 

Its emphasis on minimizing transaction fees and providing for a truly user-centric experience has allowed the Proof-of-Stake (PoS) blockchain to continue expanding its infrastructure to support evolving innovation and immersive experiences throughout the emerging tech space, including the open metaverse, digital collectibles, and DAOs. 

Its fast growing portfolio of global partners includes the NBA, NFL, UFC, and Dr. Seuss, while also playing host to unicorn developers including, but not limited to Animoca Brands and PlayCo. 

The blockchain’s original programming language, Cadence, was built specifically to work with digital assets that has helped deliver many industry-leading consumer scale Web3 experiences including NBA Top Shot, Dapper, and CryptoKitties. 

In May, Flow announced the launch of a new $725 million USD Ecosystem Fund that it says will be made available to developers, while also providing the necessary infrastructure and support across DeFi, gaming, and the digital content spaces. 

Held out as “the largest joint commitment made towards any blockchain ecosystem,” the Ecosystem Fund plays host to a number of industry-leading participants, including, but not limited to a16z, AppWorks, Cadenza Ventures, Coatue, Dapper Ventures, L1 Digital, and many more. 

Digital Currency Group (DCG), which was hit with a securities class-action lawsuit (SCA) on January 23 by Genesis Capital creditors, is also a participant in the Ecosystem Fund. 

Flow and Doodles has not yet responded to Hypemoon’s request for comment on the Doodles 2 announcement. 

Update (11:19am EST): Doodles declined any interview conversations relating to the recent Flow announcement. 

In other news, could we see Celsius return as a publicly traded company?