NFT Paris: Future Fashion Summit Sparks Convos Around Our Web3 Future
The event brought together a global network of fashion pioneers to elevate and ignite the conversation around the future of web3 fashion.
The Future Fashion Summit recently made its debut NFT Paris, an exclusive, invite-only event that unites luxury and digital fashion brands to foster collaboration and understanding. The summit acted as a platform for fashion pioneers to network and share experiences, with leading industry figures such as Holly Wood, Megan Kasper, Kerry Murphy, Alice Delahunt, Kai Henry and many others in attendance.
The event took place during the week of NFT Paris, a two-day event that took place on February 24 and 25, 2023 in the iconic Grand Palais in the heart of Paris. It is designed for professionals and enthusiasts of the cultural and economic revolution of NFTs, and its goal is to create a bridge between traditional and NFT players to reinvent existing models and discuss the latest trends in the NFT landscape. This year, the major event brought together more than 10,000 people and provided an opportunity for experts to share their vision and knowledge.
With over a hundred attendees, exclusive guests from established luxury fashion houses were in attendance including CHANEL, GIVENCHY, Christian Dior Couture, Fendi, Louis Vuitton and BALENCIAGA, as well as emerging digital fashion brands including The Fabricant, The Institute of Digital Fashion, DRAUP, DRESSX, Stephanie Fung and SYKY.
Over the past two years, luxury brands such as Nike, Burberry, Louis Vuitton, and Dolce & Gabbana have embraced the world of web3 and digital fashion. At the summit and panel, participants discussed the current landscape and explored what the future of fashion in this space may hold.
“In my opinion the landscape for the future of fashion is unfolding with luxury houses already displaying bravery in the space through exploration and experimentation” Holly Wood, event organizing and Founder of HollywoodLabs shared during the beginning of the event.
The event began with a series of talks on innovation and artistry. Holly Wood, Megan Kasper, Kerry Murphy, Alice Delahunt, and Kai Henry discussed how luxury and digital fashion brands can collaborate to create something new and exciting and benefit from closer connections and a better understanding of each other’s operations. Throughout the talks, the panelists challenged traditional assumptions around fashion, embracing the potential for co-creation and experimentation in the space.
“It’s about Co-Creation. It’s not about excluding the luxury houses into the space.” Kerry Murphy, co-founder of The Farbicant shared when asked how luxury brands and houses can utilize the technology offered by The Fabricant.
The summit then shifted focus to community and connection. Stephanie Simon, Ariel Wengroff, Farok, and Blaze Lezenski discussed the importance of building communities and encouraging collaboration and understanding between digital and luxury fashion brands. They discussed how false assumptions around the term “community” can often lead to misunderstanding and hesitation to enter the space. The panelists also discussed the importance of creating spaces that foster collaboration and break down the barriers between community and a customer and empowering those within those communities to be involved in the overall growth and creation of these brands and products.
“There is a different between hype and need, and a lot over the last 18 months has been about participation versus intention and longevity, and we know that cultural authority leads to product authority. For example I am wearing Nike right now, but we know Nike has been going into communities for years and having them participate. There’s something brands have always had called focus groups, it’s just now they’re actually giving credit and the question in this tension is how much of the community do I take with along for the ride? I think that’s an important distinction as you’re thinking from intent of you have to have that purpose otherwise you’re going to let someone down. ” Ariel Wensgroff, global storytelling at Ledger shared during the panel.
Bringing up the point that most brands start with the product and think, community will inevitably come, whereas the best model may be to get the community actively involved in shaping that very product.
The Future Fashion Summit successfully brought together a diverse group of fashion pioneers worldwide. The event provided a unique platform for individuals in the industry to unite, learn from each other, and form meaningful connections. With the success of this inaugural event, the Future Fashion Summit will continue to provide an invaluable platform for the fashion industry in the coming years.
”The Future Fashion Summit sees itself really as a translator, both luxury and digital fashion brands speak in the same language but not often in a vocabulary that is always understood by the other. The event created a global network of fashion pioneers, to support one another throughout their journey and foster a space to further ignite that conversation.” Holly Wood shared during the panel.
The HollywoodLabs team has teased they are also working on a Future Fashion Summit NYC Edition.
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