Web3 Fashion Brand DRx Launches New Collection
In collaboration with Futureverse ecosystem partner Walker World, a third-person shooter and adventure game.
DRx, an AR-powered fashion brand, and Futureverse ecosystem partner has announced the launch of its latest collection in collaboration with Web3 third-person shooter and adventure game Walker World.
The new collection features full-body, game-rigged 3D avatars that are ready for interoperable gameplay in the ecosystem’s open metaverse. DRx shared that the new capsule, titled “Kill Team Stabbi” will be available in hyper-limited quantities and include both digital wearables and physical claims.
With all of its drops, the brand aims to integrate “mind-altering apparel” with augmented reality in Web3 and real life. The ecosystem’s main NFT collection, Drug Receipts, is made up of 10,000 unique programmatically generated avatars built around four base characters: Cap, Rex, Syrin, and Tabbi — with storytelling practices being used to bring collectors closer to these misfit characters.
As for this upcoming collection, physical merchandise will feature a Kill Team DRx hoodie, t-shirt, and baseball hat made from custom-dyed and printed fabrics, all with augmented reality features.
The collection also includes an extremely rare Kill Team onesie with embroidered patchwork inspired by the empowered and dynamic Walker World Females collection of characters.
Interested collectors will have 24 hours to mint the Kill Team Stabbi Capsule Collection on March 16th, which consists of 675 Purple Capsules and 75 Rare Stabbi Pattern Capsules.
Each minted capsule will include interoperable digital wearables of the t-shirt, hat, and hoodie, as well as a DRx prescription to claim a physical apparel version of each item. Holders will be able to fill the prescription online at the “drug store”, with one in ten holders receiving the coveted Kill Team onesie.
Beyond its branded drops, DRx is also aiming to provide unique creation experiences for its collectors through personalization. Its goal is to merge streetwear culture and the Web3 community to create exclusive and collectible apparel.
The brand hopes to achieve this through continued partnerships with other Futureverse ecosystem participants and beyond, as it believes an interoperable and open metaverse is the future of Web3 fashion.