Art

Archive of Feelings: Mika Tajima Displays Human Emotions Through Web3 Art and Sentiment Analysis

Highlighting the pulse of the United States during significant moments in a project produced by PROOF and Pace Verso.

Art

Archive of Feelings: Mika Tajima Displays Human Emotions Through Web3 Art and Sentiment Analysis

Highlighting the pulse of the United States during significant moments in a project produced by PROOF and Pace Verso.

Multidisciplinary artist Mika Tajima’s first solo NFT project, Archive of Feelings, is breaking new ground by combining her artistic prowess with cutting-edge technology.

The project has been notably produced by PROOF in partnership with Pace Gallery’s Web3 art platform Pace Verso. The platform has garnered a lot of attention in the space through working with artists like Jeff Koons and Tyler Hobbs, as well as collaborating with other tech-focused platforms like Art Blocks.

In most cases, Pace Verso aims to put innovation and tech first, and this latest production is no exception. Archive of Feelings stems from Tajima’s Human Synth series, which uses a custom sentiment analysis algorithm to process social media data and forecast collective emotions.

Through her past works, Tajima has delved into the flow of productive life energies, focusing on how they pass through specific sites within the global economic system. Her artistic expression captures the mediation of embodied activities through material translations, like the radical transformation of data into woven textile fabric and light.

One of her most recent physical exhibitions, “Negative Entropy,” showcased portraits of a data center, a car manufacturing plant, textile factories, and human “translators.” It also featured light sculptures that created various affective zones, with colors responding in real-time to aggregate sentiment data from thousands of Twitter feeds — made possible through the use of linguistic software technology designed to detect human emotions.

Archive of Feelings employs the same custom sentiment analysis algorithm to visualize Twitter data from 12 American regions. Each NFT displays digital smoke that changes in shape, color, and density, reflecting the sentiments of that region.

The project used a 15-minute time frame from January 1 of 2023, to capture a range of emotions and sentiments from the New Year that were being shared on Twitter. Results reflected a variety of feelings from the hope of new possibilities to the melancholy of time passing in an unpredictable era.

Tajima shared in a recent PROOF Twitter space that her past explorations have led her to think more about “invisible infrastructure [technology] and how that’s really shaping not just our everyday lives but even our psyche and emotions,” she continued to share “I started thinking about mood as a medium and that’s how I arrived at thinking about sentiment analysis as the starting point.”

PROOF will also collaborate with a yet-to-be-announced institution to bring the next phase of the project to life in the Fall of 2024. This upcoming work will create a living portrait of the country in the lead-up to the presidential election.

NFT holders from Archive of Feelings will enjoy exclusive access to all future collaborations between Pace Gallery and PROOF, including in-person events and private gallery tours. Additionally, they will be invited to a launch event in March 2023 at Pace Gallery in Los Angeles.

Beyond the utility, Tajima’s Archive of Feelings is an innovative project that fuses both artistic expression and modern technology, providing not only a unique piece of digital art to collect but an immersive look into the human sentiment.

For those interested, the 1,152-piece collection goes live today, March 15, at 9:00 am PT for 0.1 ETH — for additional minting times and prices visit the socials of PROOF or Pace Verso.

In other news, pioneering digital artists reimagine works from LACMA’s permanent collection.

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