Entertainment Studio Feature Selects Polygon to Power On-Chain Racing Franchise Lollipop
The next-generation experience was written and produced by David Ayer, a key writer for The Fast and the Furious.
Feature, an entertainment studio and technology platform pursuing the next generation of storytelling and its evolution has selected Polygon to power its latest franchise, Lollipop.
Written and produced by David Ayer, one of three key writers for The Fast and the Furious, Ayer, Lollipop is said to be a “next-gen experience where episodic streaming, interactive gaming, and digital ownership meet.”
The racing franchise of the future is here.
✔️Produced by David Ayer (The Fast and the Furious, Training Day, Suicide Squad)
✔️Powered by @0xPolygonLabs
✔️Built in Unreal Engine 5
✔️Created by @featureioThis is @lollipop_racing #? pic.twitter.com/Sumhlfiz78
— Feature (@featureio) April 5, 2023
By utilizing technologies like Unreal Engine 5, Feature plans to bring to life a one-of-a-kind content experience — with Ayer’s independent film studio, Cedar Park Studios, and his Co-Founder Chris Long teaming up to see it all through. Feature shared that once Lollipop is live, audiences will be able to actively engage in a narrative-driven racing circuit through innovative gamification.
“We’re incredibly excited to be partnering with Polygon Labs as we pioneer next-generation content experiences and bring the world’s first next-generation storytelling project to market with Lollipop,” shared Feature’s Founder and CEO, Steven Ilous, adding that “Polygon technology will play an integral component in seamlessly bringing the Lollipop experience to audiences across the globe.”
Echoing the same enthusiasm, Ryan Wyatt, the President of Polygon Labs said that “F
With Feature’s impressive portfolio, Lollipop is positioned to deliver on its promised experiences. In the past, the studio has partnered with Netflix to lead a future-forward campaign for Love Death + Robots and is also behind the successful HUXLEY project — a graphic novel franchise that will soon be adapted into a feature film produced by Ari Arad of Arad Productions, which is responsible for Uncharted, Borderlands, and Iron Man.
Additionally, Feature has partnered with the award-winning Hollywood studio BRON Studios to produce Gossamer, starring Forest Whittaker and Vera Farmiga and last year licensed its proprietary technology to Coinbase.
As the entertainment industry evolves, Feature is setting a new standard for interactive storytelling and audience engagement, with Lollipop through its partnership with Polygon poised to be a perfect example of the shift taking place.
In other news, gmoney’s Brand 9dcc Hosts Treasure Hunt for NFT NYC.
