Last week, fashion powerhouse Gucci and Bored Ape Yacht Club Creators,  Yuga Labs, announced their multi-year partnership to create a unique metaverse experience that blends the digital and physical worlds. Now, just a few days later, the first product of their collaboration has been revealed: the KodaPendant. This limited-edition Gucci-branded pendant expands on the lore of the Otherside and Legends of the Mara.

According to the lore introduced through the Legends Of Mara last week, along with the inception of the story that now connect to the Gucci pendants. The vessels that descend on Otherside, strike an Obelisk sacred to Kodas. After retrieving its chips, Blue, the Koda who was present during Otherside’s creation, carves them into a familiar shape – the flask of blue fluid from which Otherside began. However, a mysterious voyager carrying Gucci emblems intervenes, turning the flasks into pendants that link the digital and physical worlds.

Introducing Legends of the Mara, a 2D experience with its own companion collection. Claim your Vessel, discover its potential, and forge your path.

Otherdeeds with a Koda will be able to decouple in advance of the game launch.

Step into https://t.co/PL6spHFERp and the ? below pic.twitter.com/inu3s4sVdq

— Othersidemeta (@OthersideMeta) March 27, 2023

As the story continues to unfold, the KodaPendants also act as an NFT upgrade that unlocks exclusive features for holders in Otherside, further blurring the lines between reality and fantasy. The upgraded NFT owners will be able to claim a physical counterpart of the NFT, which is a silver pendant featuring a GG-eyed Koda design. This gift will be available for claim during the summer, bringing a tangible connection between the digital and physical realms.

Last July, the Otherside metaverse game held a “first trip” demo exclusively for Otherdeed holders to explore digital plots of land. Last week, fans gathered together as the “second trip” was held, inviting over 7,200 users to explore the Otherside digital world together in the same “metavese” game world.

The ongoing announcements surrounding Otherside, Legends of Mara , and now Gucci and Yuga Labs have sparked optimism within the community, with fans eagerly anticipating what’s to come.

The storytelling aspect, gamification, along with combining fashion and NFTs sets a new precsendent when it comes to creating a truly immersive metaverse gaming experience.

In other web3 news, With a Higher Demand of Metaverse Experiences During MVFW’23, Cash Labs Wants Us To Recognize Where Our Tech Limits Are At