If you’ve taken a look at Apple’s most recent job listings, you will notice that its page is full of hiring inquiries for generative AI experts. 

Since as early as April 27, the California-based tech giant has had at least a dozen different job positions that focus on machine learning and artificial intelligence, according to a TechCrunch report. 

While the majority of the job listings are still pretty vague on what the position would actually entail, one of them does state that the candidate would be “…leveraging innovative Generative models to build fundamental applications on top of Apple’s most advanced technologies, while developing your expertise in Augmented and Virtual Reality (AR/VR).”

Many of the listed positions, including Visual Generative Modeling Research Engineer, fall under the Integrated System Experience, Input Experience NLP, Machine Learning R&D, and Technology Development Group. 

During the company’s most recent earnings call, Apple CEO Tim Cook refused to directly speak to how Apple anticipates using generative AI:

“We don’t comment on product roadmaps. I do think it’s very important to be deliberate and thoughtful in how you approach these things. And there’s a number of issues that need to be sorted, as is being talked about in a number of different places. But the potential is certainly very interesting,” he stated.

He added that the company views AI as “huge” and that they will continue integrating it into its products on “a very thoughtful basis.”

Cook’s reluctance to share anything on its AI product roadmap comes after last week’s debut of the official ChatGPT app in the App Store. The company has since banned its employees from using ChatGPT due to security concerns that could inadvertently lead to company trade secrets being leaked. 

OpenAI CEO Sam Altman, among others, also shares Cook’s security concerns. Last week, Altman met with Congress stating that “if this technology goes wrong, it can go quite wrong,” emphasizing the need to work with regulators to help mitigate risk associated with the industry trying to wrap its hands around nascent AI technology. 

If there’s one thing to look forward to, it’s that we just may be one step closer to seeing the Siri we should have had all these years ago. 

In other news, read about WhatsApp rolling out its new “editing” feature for sent messages.