Vayner3 Brings Red Bull Into Web3, Showcases 61 Student Creators in Global 'Doodle Art Competition'
Mentored by Doodle’s artist and co-founder Burnt Toast, which consists of 61 pieces that will go live on Nifty Gateway at the competition’s World Final in Amsterdam.
After several months of consulting with Red Bull on how to enter Web3 in the most authentic way, Vayner3 announced today its role in helping facilitate the ‘Red Bull Doodle Art Collection mentored by Burnt Toast’ for Red Bull’s upcoming Doodle Art Program 2023.
Vayner3, a Web3 consultancy firm under the umbrella of Gary Vee’s ‘VaynerX,’ is led by Avery Akkineni, and is exclusively focused on guiding the world’s leading enterprises and intellectual property owners in the next iteration of consumer behavior.
“When Red Bull reached out about adding a web3 layer to their iconic Doodle Art program; we were thrilled,” said Avery Akkineni, President of Vayner3.
With over 120,000 participants worldwide in this year’s global art competition, the winner’s one-of-a-kind artwork will then be colored pastel by Doodle co-founder, Burnt Toast, revealing after this weekend’s World Final event in Amsterdam.
Akkineni described Red Bull’s team as “best in class” and having “thoughtfully planned a way to celebrate their student creators” by showcasing the artwork of these 61 world finalists all on-chain.
“When Red Bull reached out about adding a web3 layer to their iconic Doodle Art program; we were thrilled. Their team is best in class in so many ways; and have thoughtfully planned a way to celebrate their student creators by putting the artwork of 61 world finalists on-chain; including icons designed by Burnt Toast, and direct mentorship from the legendary Doodler himself,” she added.
Through this global competition, Red Bull aims to empower a new generation of artists, inviting students and creatives to let their minds wander and express themselves in imaginative doodles.
Burnt Toast, whose real name is Scott Martin, is a lifelong doodler who took an unconventional path from design studio work to becoming a globally known digital artist. His work has also been acknowledged as one of the most influential and beloved art initiatives in the NFT space that aims to foster an inclusive, pro-artist culture.
Students’ completed artwork will be displayed in NFT format in a public gallery, where a judging panel including Burnt Toast and British artist Mr. Doodle (Sam Cox) will select the global winner, based on the criteria of creativity, artistic skill and the way the doodle conveyed a sense of loving life.
“Through our partnership, Vayner3 and Red Bull celebrate the intersection of art, technology, and community engagement. Vayner3 continues its commitment to empower partner brands to explore the integration of web3 technology within existing consumer facing activations,” said Akkineni.
The full collection, according to Vayner3, will be available as an Open Edition mint beginning Friday May 26 through Saturday May 27 at 2pm PST.
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