Using cameras and artificial intelligence to create a lifelike communication experience meant to bridge the physical gap between remote users.
Just days after the popular chatbot went live on its App Store and a few weeks after CEO Tim Cook expressed the companies outlook on the tech.
During a Senate committee hearing, Altman expressed that his greatest fear is that AI could cause significant harm to the world and that he is open to working with regulators to mitigate that risk.
However, he also highlighted various legal and ethical dilemmas the explosive technology poses for the industry.
The brand, which still shoots its campaigns using film, has worked alongside Luke Nugent to create a set of AI-generated campaign images for its Spring/Summer 2023 collection.