The hundreds recreate Fairfax and former brick-and-mortar stores with an immersive digital experience in collaboration with some.place.
Using Roblox’s latest Layered Clothing technology for hyper-realistic 3D clothing that fits any avatar body type.
Including various decisions users must make that determine their unique path and gameplay, as well as a variety of rewards they can expect.
Experiences include a masquerade ball, fashion shows, concerts, and opportunities for users to immerse themselves in the streets of Venice to learn more about its rich history.
Joining a long list of brands that are exploring the way emerging technologies like XR, AR, VR, and the Metaverse can reshape the fashion industry and consumer experience.