The hundreds recreate Fairfax and former brick-and-mortar stores with an immersive digital experience in collaboration with some.place.
Using Roblox’s latest Layered Clothing technology for hyper-realistic 3D clothing that fits any avatar body type.
Alongside the launch of a highly anticipated gaming device is a variety of physical and digital experiences to be unlocked through the community’s access pass, the WRKGRP Beacon.
The brand, which still shoots its campaigns using film, has worked alongside Luke Nugent to create a set of AI-generated campaign images for its Spring/Summer 2023 collection.
Joining a long list of brands that are exploring the way emerging technologies like XR, AR, VR, and the Metaverse can reshape the fashion industry and consumer experience.