Football fan engagement makes waves in crypto token prices and NFT collections.
As Messi becomes the latest investor and global ambassador for the platform.
Launching the “Masters of Movement” campaign in partnership with Crypto.com, as a pre-event NFT auction.
Launching FIFA+ Collect, despite the ongoing bear market.
After chaos broke out in May during Paris’s UEFA Champions League final game, which resulted in tear-gassing, injuries, and robberies for the playing team’s supporters.