Mattel

Forever 21 Brings Mattel’s ‘Barbie’ Into Roblox for Suite of New Virtual Fashion Apparel
Metaverse

Forever 21 Brings Mattel’s ‘Barbie’ Into Roblox for Suite of New Virtual Fashion Apparel

Using Roblox’s latest Layered Clothing technology for hyper-realistic 3D clothing that fits any avatar body type.
Hot Wheels Garage Launches Into Its Fourth NFT Season
NFT

Hot Wheels Garage Launches Into Its Fourth NFT Season

Presented by Hot Wheels
This time with its own dedicated marketplace supported by the Flow Blockchain.
Mattel Launches Its Own Digital Collectibles Marketplace with Series 4 Hot Wheels Debut
NFT

Mattel Launches Its Own Digital Collectibles Marketplace with Series 4 Hot Wheels Debut

Having generated more than $5 million USD in sales volumes since its October 2020 inception.
Cryptoys To Digitalize Mattel’s Masters of the Universe Franchise in the Metaverse
NFT

Cryptoys To Digitalize Mattel’s Masters of the Universe Franchise in the Metaverse

Mattel’s MOTU-licensed toys will be the first brand to launch inside Cryptoys’s NFT environment.
Balmain Calls NFTs ‘Powerful Tools’ All Brands Should Use
NFT

Balmain Calls NFTs ‘Powerful Tools’ All Brands Should Use

Comparing the opportunity now to that of the start of social media 10 years ago.