Wanting to change up Fashion Weeks through immersive tech that offers consumers a new mechanism of consumption.
Showcasing “phygital” fashion on the runway inside its exclusive metaverse.
Ahead of its 75th anniversary, as it unveils a new limited-edition sneakers, tied to its NitroPass NFT.
Presenting fashion enthusiasts with “the keys” to exclusive token-gated events and merchandise for this year’s New York Fashion Week.
Giving a presentation of the brand’s “See Now, Buy Now” collection from Brooklyn, while streaming live into the metaverse.